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A.Q. Miller School of Journalism and Mass Communications

Public Relations Sequence

Visionary. People person. Communicator. Strategic thinker. Energetic. Passionate. If these traits describe you, then you have what it takes to succeed in public relations. A career in public relations is high energy, fast-paced and exciting. PR professionals shape the relationships between organizations and the world, and it takes all of these traits above, along with training and an array of skills to succeed.

Our public relations sequence prepares students to manage communication programs of public, non-profit and private organizations. The curriculum emphasizes writing, design techniques for communication products, communication theory, research, strategic planning and managerial skills. Our students are required to have at least one internship prior to graduation and have the opportunity to get involved in a variety of student-run JMC programs, all to further enhance our learn-by-doing philosophy. Our students can and do graduate with real-world experience that prepares them for successful careers.

Check the JMC Curriculum Guide for a complete list of requirements both for Public Relations as well as the general Arts and Science degree requirements and course options.

Required ClassesHours
MC110 - Mass Communication in Society3
MC180 - Fundamentals of Public Relations3
MC200 - News and Feature Writing3
MC280 - Public Relations Writing3
MC380 - Public Relations Planning & Strategy3
MC382 - Public Relations Case Studies3
MC396 - Strategic Communications Research3
MC466 - Law of Mass Communications3
MC480 - Public Relations Techniques3
MC491 - Mass Communications Internship1 - 3
MC645 - Public Relations Campaigns3
 31 - 33
Select one of the following 3-hour classes 
MC539 - Fundraising in Non-Profit Organizations 
MC557 - Advanced Ad & PR Techniques 
MC625 - Media Relations 
MC662 - International & Intercultural Public Relations 
MC665 - Managing Integrated Strategic Communications 
MC682 - Seminar in Public Relations 
Any MC course or courses3 - 5
Total hours required in Public Relations Sequence39