JMC Course Listing

Below is a complete list of JMC courses with their descriptions and prerequisities. Each sequence has a set of courses, totalling 39 hours, that is particular to that sequence. See the JMC Curriculum Guide for information on sequence courses. The degree program—either Bachelor of Arts or Bachelor of Science—consists of a minimum of 120 hours. Accreditation standards require that a minimum of 81 hours of the 120 be outside of Journalism and Mass Communications; and, 65 of the 81 outside hours need to be from the College of Arts and Sciences. Please refer to the University Catalog and the JMC Curriculum Guide for specific information about the degree requirements.

MC 010. Pre-Major Orientation. (0) I. An orientation to studies in mass communication for pre-majors. Provides an overview of the curriculum, electives, extra-curricular activities in mass communications, the advising process and career options.

MC 110. Mass Communication in Society. (3) I, II, S. A historical, social, legal, economic and technological study of mass communication and its role and impact in society. Open to majors and non-majors.

MC 112. Web Communication in Society. (3) I, II. History and social impact of the World Wide Web as a mass communication medium, with emphasis on applications in information dissemination, such as entertainment, advertising and public relations. Open to majors and non-majors.

MC 120. Principles of Advertising. (3) I, II. An examination of the advertising field and its relationship to marketing and journalism. Open to majors and non-majors.

MC 165. KSDB-FM Audition. (0) I, II, S.Production of music, news and/or sports audio to be evaluated by faculty in preparing students for an on-air position with student station KSDB-FM.

MC 180. Fundamentals of Public Relations. (3) I, II. Contemporary persuasive social science principles, processes and issues involved in the management between an organization and its publics. Open to majors and non-majors.

MC 200. News and Feature Writing. (3) I, II, S. Instruction in information gathering and writing techniques for the various media. Pr.: Passing score on JMC composition skills test and 2.5 GPA upon completion of 12 or more credit hours.

MC 221. Advertising Strategy & Writing. (3) I, II. Writing for the various media to reach or achieve advertising objectives. Setting communication goals within the context of writing to persuade and inform mass audiences. Pr.: Passing score on JMC composition skills test, 2.5 GPA upon completion of 12 or more credit hours, and completion of MC 110 and 120.

MC 241. Editing. (3) I, II. Fundamentals of micro and macro journalistic editing for print and digital media including industry standards, practices, and ethics. Pr.: MC 200 with a grade of C or better.

MC 251. Digital News. (3) I, II.Basic audio, video and Web reporting, writing and production. Pr.: MC 200 with grade of C or better.

MC 280. Public Relations Writing. (3) I, II, S. Examines various forms of contemporary public relations writing, with special emphasis on preparation of messages for different media and audiences. Pr.: MC 180 and MC 200 with a grade of C or better.

MC 290. Topics in Mass Communications. (1-3) I, II. Selected topics in the study of mass communication practices and principles. May be repeated for credit when topic varies.

MC 303. Advanced News Writing. (3) I, II.Intensive course emphasizing reportorial principles and practices. Pr: MC 200 with grade of C or better.

MC 310. Sports Reporting. (3) The study of today’s sports media environment with an emphasis on reporting, writing and producing sports stories for audio, video, print, Internet and other platforms. Pr.: MC 200 with grade of C or better.

MC 316. Computer-Assisted Reporting. (3) I, II. Issues and practices associated with using the computer as a tool in news gathering and data analysis, as well as other advanced reporting applications. Pr.: MC 200.

MC 331. Digital Photography for Mass Media. (3) I, II. Basics of composition, exposure, cropping and editorial judgment using converted analog and digital images and image-building software. Introduction to uses of digital photography in mass media such as newspapers, magazines, brochures and web sites. Pr.: 2.5 overall GPA on completion of 6 MC credits.

MC 341. News Design. (3) I, II. Design for both print and web versions of a news product, with emphasis on understanding the news in order to design visual components to enhance audience comprehension. Pr.: MC 241 with grade of C or better.

MC 380. Public Relations Strategy and Planning. (3) I, II. Public relations planning, including theory, techniques and models related to setting long-range and short-term goals and objectives; designing strategies and tactics; segmenting publics and designing effective messages; identifying appropriate message channels; communicating with top management; developing budgets; issue management. Pr.: MC 180 with a grade of C or better.

MC 382. Public Relations Case Studies. (3) I, II. Study of historic and contemporary public relations using a case-method approach. The course focuses on strategic planning and implementation by public relations managers. Students learn to assess and establish criteria for public relations programs under a variety of conditions. Pr.: MC 180 with grade of C or better.

MC 385. Media Practicum. (1) I, II, S. Practical work in student media operations of the school under supervision of an instructor, preparing students for work in the various media industries. Topics include newspaper, radio, yearbook and video. One hour of credit per semester, which equals a total of 120 work hours supervised by the instructor. May be repeated for a maximum of four hours. Enrollment requires a study and work plan approved by the instructor of record. Pr.: Instructor permission.

MC 396. Mass Communication Research. (3) I, II. Formulation of mass communication research and design. Appropriate methods of data collection and data analysis. Pr.: MC 110, a 2.5 GPA upon completion of 30 or more hours, and completion of a mathematics or statistics course.

MC 399. Honors Seminar in Mass Communications. (3) Pr.: Honors students only.

MC 404. Public Affairs Reporting. (3) I, II. Investigative reporting of local, state and national affairs. Pr.: MC 303 with grade of C or better.

MC 406. Advanced Digital News. (3) I, II. Advanced techniques of reporting, writing and producing news for audio, video and Web-related media. Pr.: MC 251 with grade of C or better.

MC 408. Producing Digital News. (3) I, II. An advanced production course that emphasizes producing and directing techniques for video news and other information-oriented programming. Pr.: MC 406 with a grade of C or better.

MC 411. Yearbook Editing and Management. (2) I. Planning, editing, layout, writing and financing a publication. Pr.: Instructor permission.

MC 416. Photojournalism. (3). The materials, principles, and processes of photography directed toward visual reporting in newspapers, magazines, and other media. Lectures, demonstrations and laboratory. Pr.: MC 200 and MC 331 with grades of C or better.

MC 421. Advertising Sales. (3) I. Advertising sales applied to print and electronic media. Includes designing and writing retail ads, campaign development, production and sales techniques. Legal, ethical and regulatory issues covered. Pr.: MC 120 or MKTG 400 with a grade of C or better, and a 2.5 GPA upon completion of 30 or more hours.

MC 426. Magazine and Feature Writing. (3) I. Preparation of feature stories and articles; techniques of market analysis and marketing of articles written in course. Pr.: MC 200.

MC 446. Advertising Media Planning. (3) I, II. The selection, scheduling, selling and buying of the various advertising media. Pr.: MC 221 with grade of C or better.

MC 450. Topics in Mass Communications. (1-3) I, II. Selected topics in the study of mass communication practices and principles. May be repeated for credit when topic varies.

MC 456. Advertising Techniques. (3) I, II. The planning, creation, and production of advertising messages for the various mass communications media. Pr.: MC 221 with grade of C or better.

MC 461. Web Techniques. (3) I, II. Develop expertise in the construction of websites with a solid emphasis on the appropriateness, integrity and quality of the content provided. Pr.: MC 200, 211 or 221 with grade of C or better.

MC 466. Law of Mass Communications. (3) I, II, S. A study of the legal issues relating to mass communication. Emphasis on defamation, privacy, copyright, administrative controls and other areas related to the mass media. Pr.: Junior standing.

MC 471. Audio and Video Production. (3) I, II. Emphasis on aesthetics of audio and video writing, producing, directing, sound recording, lighting, camera work, editing and mixing. Field and studio assignments.   Pr.: MC 251 with grade of C or better.

MC 480. Public Relations Techniques. (3) I, II. Focuses on the use of communications techniques in achieving organizational goals. Includes planning, application and ethics of messages for print, electronic and online media and for special events. Pr.: MC 280 with grade of C or better.

MC 481. Video Techniques. (3) II. Theory and practice of field and studio production, video editing and using video for Web-based applications. Pr.: MC 276 with grade of C or better.

MC 491. Mass Communication Internship. (1-3) I, II, S. The student works in a professional capacity under proper professional and faculty supervision with reports from student and supervisor required. Pr.: 12 specified semester hours of MC courses and consent of instructor.

MC 499. Senior Honors Thesis. (2) Pr.: Honors students only.

MC 501. Advanced Web Communications. (3) I, II. Management of websites with a focus on solutions to the problems generated by vast quantities of information. Pr.: Instructor permission.

MC 531. Communication, Diversity and Social Change. (3) Examines how media cover social change, particularly racial issues, and studies the development of selected ethnic media in the United States. Pr.: Junior standing.

MC 535. Community Media. (3) II. Challenges facing smaller-market news media, including rural and small-town economics, technological issues, local audience composition, access and accountability, community involvement, and job prospects in community media. Pr.: Junior standing.

MC 539. Fundraising in Non-Profit Organizations. (3) I, in odd years. Theory and practice of public relations in non-profit organizations. Focuses on why and how people give to philanthropic causes. Pr.: MC 280 with grade of C or better.

MC 557. Advanced Advertising and Public Relations Techniques. (3) II. Emphasis on individual enhancement of creative concept development, advanced technical skills and portfolio development. Self-directed projects allow in-depth knowledge, understanding, and practice of advertising and public relations production methods. Pr.: MC 456 or MC 480 with grade of B or better.

MC 561. Global Culture and the Internet. (3) Intersession only. Examination of the impact of Western influences through Internet communication and technology on the shaping of a global culture; includes issues of commercialism, capitalism, colonialism, and tribalism and conflicts created by cultural clashes. Pr.: MC 110 or instructor permission.

MC 564. History of Mass Communication. (3) I, II. Growth and development of media and media technology in the United States and their economic, political and social significance. Pr.: Junior standing.

MC 572. International Mass Communication. (3) I, II. Comparative study of world media systems and the role of mass communication in national development. Pr.: Junior standing.

MC 573. Ethics in Mass Communication. (3) I, II. Making ethical decisions in mass media fields and the principles on which those decisions are based. Pr.: Junior standing.

MC 575. Advanced Multimedia Techniques. (3) I. Theory and practice of multimedia mass communication, with emphasis on pre-production planning, authoring, and development of computer-based audio, video, and graphic materials. Pr.: MC 276, MC 303, MC 456 or MC 480 with grade of C or better.

MC 576. Mass Communications and Political Campaigns. (3). I. The roles of journalism, advertising and public relations in political campaigns. Examines campaign communication strategies, staffing, and the role of political consultants. Analyzes how voter decision making is affected by mass communications and how voters develop attitudes about candidates and issues. Pr.: MC 110 and either MC 200, MC 211 or MC 221.

MC 580. Convergence Reporting. (3) I, II. S. Reporting, writing and producing across multi-media platforms. Students produce stories for submission to campus media outlets, including the Collegian, the e-Collegian, the Royal Purple yearbook, KSDB-FM and the Cable Channel 8 television newscast. Pr.: MC 303 or MC 406, senior standing.

MC 585. Media Management. (3) I, II. Issues, ethics and practices in managing media companies, with special emphasis on problems and practices in converged media operations. Pr.: Junior standing.

MC 589. Issues in Mass Communication. (1-3) I, II. Advanced topics in mass communication practices and principles. May be repeated for credit when topic varies.

MC 593. Producing and Directing for Video. (3) II. Practical experience in planning, producing, directing and posting studio and field video productions. Special emphasis on advanced production techniques and managing project development. Pr: MC 276 with grade of C or better.

MC 600. Media Economics. (3) I, II. Study of the various economic models applicable to media firms, and application of basic economic concepts and analytical tools necessary to evaluate media company behaviors and business strategies and assess the merits of public policies toward the media industry. Pr.: Junior standing.

MC 605. Supervision of School Publications. (3) A methods course for those planning to teach secondary or community college journalism courses and advise high school or community college publications.

MC 612. Gender Issues and the Media. (3) II. The portrayal of women and men by the media, and media employment issues based on gender. Pr.: Junior standing and one course in MC or women’s studies.

MC 623. Global Advertising. (3) I, II. Issues associated with advertising in a global environment, including cultural impact, international media, regulation, ethics and digital media technologies. Pr.: MC 120 with a grade of C or better.

MC 625. Media Relations. (3) II, in odd years. Examines management skills necessary for establishing, maintaining, and evaluating a media relations program. Discussion includes working with journalists, conducting media events, preparing spokespersons and developing crisis communications. Pr.: MC 280 with grade of C or better.

MC 640, Advertising Campaigns. (3) 1, II. The management, development and execution of consumer, industrial, and institutional advertising campaigns. Pr.: MC 396, MC 446, and MC 456 with grades of C or better, senior standing.

MC 645. Public Relations Campaigns. (3) I, II. Advanced study of an organization’s public relations needs. Includes researching the situation, analyzing audiences, and preparing strategic plans for approved clients. Pr.: MC 396 and MC 480 with grades of C or better.

MC 655. Electronic Media Programming. (3) II. The principles, planning and development of radio-television-cable programs and schedules. Pr.: MC 211 with grade of C or better, and a 2.5 GPA upon completion of 30 or more hours.

MC 662. International and Intercultural Public Relations. (3) II, in even years. Global diversity in business, governmental and charitable organizations and the demographic changes within countries and across communities that affect the role and practice of public relations worldwide. Pr.: MC 280 with grade of C or better.

MC 665. Managing Integrated Strategic Communications. (3) II. Investigation of managerial decision making in advertising and public relation programs. Emphasizes strategic and logical thinking in the decision-making process. Theories and practices from media management, social/cognitive psychology and integrated communication.   Pr.: MC 120 or MC 180 with grade of C or better.

MC 670. Advertising and Social Responsibility. (3) Examines social, ethical, and legal issues and problems facing the advertising industry, and its relationship to the consumer. Pr.: MC 120 and 2.5 GPA upon completion of 60 or more hours.

MC 680. Readings in Mass Communications. (1-3) I, II. Investigation of the literature of mass communications.   Three books per credit hour. Pr.: Senior or graduate standing and consent of supervisory instructor.

MC 682. Seminar in Public Relations. (3) I, in even years. Contemporary topics in public relations practice, theory and research. Pr.: MC 280, MC 380 and MC 382 with grades of C or better.

MC 690. Problems in Mass Communications. (1-4) I, II. Pr.: Background from courses needed for problems undertaken.

MC 710. History of Mass Communication. (3) I, II. Growth and development of the electronic media in the United States and their economic, political and social significance. Pr.: Graduate standing, or senior standing, with a 2.5 GPA and completion of a U.S. history course.

MC 712. Environmental Communications. (3) I, II. Combines theoretical discussions with practical experience regarding communications about environmental issues and provides introduction to natural and applied science topics related to a communications plan. Pr.: Senior standing.

MC 720. Ethics in Mass Communications. (3) I, II. Moral analysis, argument, and decision-making by the mass communicator. Pr.: Graduate standing, or instructor permission with a 2.5 GPA and completion of a philosophy course.

MC 725. International Communications. (3) I. Comparative study of world media systems and the role of mass communications in national development. Pr.: Graduate standing, or instructor permission with a 2.5 GPA.

MC 730. Seminar on Issues in the Media. (3) A study of philosophical and technological advances in mass communications with emphasis on projected patterns of future growth and development. May be repeated once for credit when topic varies. Pr.: Graduate standing, or instructor permission with a 2.5 GPA.

MC 740. Colloquium in Mass Communications. (1-3) Discussion of selected topics in mass communications research and practice. May be repeated once for credit when topic varies. Pr.: Graduate standing or instructor permission.

MC 745. Seminar in Mass Communication Law. (3) Analysis of mass communications freedoms and limitations in such areas as defamation, privacy, copyright, censorship, obscenity, and advertising and electronic media regulation. Pr.: Graduate standing.

MC 765. Communication Theory. (3) I. An examination of major communication theories as they relate to mass communications. Pr.: Graduate standing, or instructor permission with 2.5 GPA.

MC 770. Professional Journalism Practicum. (1-4) For graduate students. Supervised practical work in professional journalism and mass communications. Includes laboratory investigation, field work, and internships.

MC 780. Research Methods in Mass Communications. (3) I. Survey of research methods used in the study of the mass media. Pr: Graduate standing.

MC 850. Applied Research in Mass Media.